Stupid Companies Doing Stupid Things Stupidly: Ford Automotive

Sigh.  I like my car.  Honestly I do.  It’s a 2013 Ford Escape.  Silver.  Titanium Package, which means we got the wave-your-foot-under-the-tailgate-and-it-opens package.  There’s adjustable mood lighting on the inside.  I’m not joking.  We can pick from something like half-a-dozen colors and adjust the brightness.  It’s remarkably awesome.  It has a nice long sunroof.  The car will parallel park itself.  We love that feature.  It does a GREAT job at it, too.  It’s comfortable.  Are you picking up what I’m laying down?  We like it.

It also has built in navigation.  I’ve always liked having navigation in my car.  It’s convenient.  There’s a nice big screen and it tells me where to go with a polite, yet confident and direct female voice explaining how even though I thought I was supposed to make a right turn, what I actually wanted was a left turn, assuming of course I intended to go to the destination I preselected.

However as we all know, new roads get built.  Occasionally, old roads get closed.  On-ramps and off-ramps get moved.  Lanes are widened and additional lanes are added.  So obviously the navigation maps need updating.

Does Ford do this automatically and wirelessly for you?  No.  Do they mail you a card/CD/USB stick annually so you can do it yourself?  No.  Do you have to take the car into the dealership for the update?  Also No.

Ford Navi updateThey send you an email offering you an SD card with updated maps for $149.  AND THEY OFFER AN UPDATED MAP CARD EVERY YEAR.  That’s right.  Ford apparently feels that users should pay an extra $149/year for updates THAT EVERY OTHER NAVIGATION SYSTEM OFFERS FOR FREE.  Forget google maps for a second (which is arguably the best navigation/map service ever devised).  You could BUY A GARMIN for less and get free updates for life.

 

I literally just can’t even.  I just can’t.  I smell burnt toast, AND IT’S YOUR FAULT, FORD!

Oh, wait.  Nevermind.  Look at all the perks:

Ford navi info

HAHAHAHAHAHAHAHAHAHAHAHAHAHAHA. No.  I’m not going to spend any time countering the above bullets, because they’re all stupid.  I use Google Maps/Navigation.  It gets me where I want to go, and updates every second.  Traffic, accidents, route-changes, multiple route options, whatevers.  There’s literally nothing Ford can to to their navigation that makes it better than Maps.

Dear Ford, if you’re reading this make the navigation updates free.  Better yet, integrate Google Maps into your car’s navigation systems and sell advertising to gas stations, restaurants, etc.

Dear Readers, if you’re paying any money for navigation updates in your car, STOP DOING THAT RIGHT NOW.  Drop a smartphone up on your dash and upgrade your life experience immediately.

As always, thanks for reading, and you’re welcome.

Living the Dream,
Humble Dave

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